Rosa Fernández Cerdán : Rosikaa



Rosa Fernández Cerdán
Purpose-led designer and
project manager

I believe design is a powerful catalyst of change to improve our lives and the systems we interact with.

Combining a creative and analytical mindset and training has been an advantage when working closely last years with clients across different industries (public, private, social) on projects in social innovation, health, creative industries, citizen engagement or sustainable development. 

Adopting varying roles, such as strategic designer, social researcher, facilitator, project manager or visiting lecturer, has given me the ability to easily and effectively switch back and forth between sectors, topics, work teams and environments. 

What makes me an effective designer is that I believe in what I do and I have strong motivation to design responsibly and explore creative ways to solve complex human problems. I use a mixture of quantitative and qualitative methods and processes, based on systems thinking, generative research, participatory design and facilitation among others. I am interested in understanding digitalisation and innovative technologies and incorporating them into the design process and final outcomes as a means of creating more value. But mostly I am interested in understanding people and translating their needs onto the design solutions.

My thirst for learning led me to enrol in the MA of Service Design at the Royal College of Art (2018-2020), which has given me the cutting edge skills to be active in the new generation of Service Designers. This new perspective, along with my work experience and background in Environmental and Urban Economy, enables me to combine the rational with the creative attitude and skills.

I am passionate about contemporary dance and performing arts which allows me to be a choreographer to make that change happen.

Let’s dance!